In designing, you will surely use
typography for it is an important element of design. Whatever you are working on, may it be for graphic design or web design,
type plays a vital role. It is used in order to say something and to
convey information to the target audience. Since it is a design element,
typography font also has their own elements that make
each one unique and appealing. Typography font design elements are added
beauty to your works as they serve as communication
tools to the audience. Due to the variation of typography font, some
designers find it hard to choose the right font and typeface for their
design.
After you have studied and known the basic things about typography,
you may come up with the dilemma of choosing your font. Some can
achieve good use of type merely by looking at what other designers are
using. But isn’t it better to know how you can choose the ones that are
appropriate for your design? Today, we will give you tips on how to choose the right typography font for your designs. May this be a great help to you.
1. Know your design concept.
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32-d3519n
It is important to know this first before anything else. If you are designing a wedding invitation, then you will use fonts for weddings that are usually stylish and uses curves. If you are designing a business card
for a cartoonist, then you can use a font that suits a cartoonist’s
style. Do not just immediately use a font just because it looks good for
you. Try to look into the concept of the design. If it is masculine,
then use masculine font, so on and so forth.
2. Know your goal.
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kniemeyer80
You would need to know what your client wants the audience to see
when they see the design. Most of the time, it is the client that tells
you how they want their audience to react. You can look for a font style
or a typeface that can give you this impact to the audience. With this
in mind, you will surely be able to get the right font you need.
3. The visual aesthetics.
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firetongue8
Of course, you would consider this in choosing a font. You will not
use a font style that doesn’t look good in your design. As you look into
the beauty of a font, try making sure also that it is apt for your
goal. Also, see to it that the different font styles you will use will
work well together.
4. Consider the mood of the type.
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american18076
Every type has different moods. There are those that look creepy
while some look romantic. You can also evoke different emotions to those
reading it. Some can even make their readers panic while others can
make them feel calm. There are varying emotional responses from every
font. So, you have to see to it that you have used the right one.
5. Create your typography hierarchy.
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emindeath
Typographic hierarchy refers to the different levels of importance
your design choices use to the information you’re trying to relay. You
may have different font for your heading, sub-heading, body, call-outs
and others. Choose the fonts
and typefaces that work well together. Be sure that the audience will
be able to identify which one is the body, heading, and others. You can
achieve this by using varying sizes and contrasting typefaces.
6. The space available for type.
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batucy
You also need to consider the space you will need to fill in your
text because every kind of type occupies a different amount of space.
You can achieve the right one by comparing which one takes up more
spaces in the design. It now depends on you if you want it to use more
spaces or fewer spaces.
7. The legibility of the type.
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Jackson Alves
See to it that the typeface you have chosen is legible. If not, then
it is not the one you need. Legibility and readability is different
because legible refers to font’s design element. You can attain a
legible type by using ample spaces in between and by choosing simpler
font styles for long reads. Decorative fonts can be used for shorter
texts but when you are having more words, use the simpler ones so that
it can be legible.
8. Choose your type category.
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vanderh7
There are different font type categories that you can choose from. It
could be Sans Serif, Decorative, Modern, Slab Serif, Script and many
others. Determine which category suit to your design. Make sure that
these can deliver the message you intend to convey to the audience.
9. The readability of the type.
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philosdesign
It would be useless to use a typography font that is beautiful but
not readable. When we talk about readability, it refers to the
combination of the impact of all the elements in your font. You can say
that it is successful when one is not finding it hard to read the words
and can easily understand it in first glance. You can achieve
readability by using the right colors, having apt tracking, leading,
spacing and alignment.
10. Use limited typography fonts.
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mohd90k
Do not make it look like a circus of fonts. Limit the font styles you
will use. This way, your design will look simple but readable, legible
and easy to the eyes. You can actually use those font styles that you
usually use for your projects. This way, you know that it will really
work for you had been using it for a lot of times.
11. Experiment creatively.
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tbubicans
Nothing is wrong if you use different typography fonts together and
experiment which ones will be the right one. You can pick those that
appeals to you and could give the right design intent of the project. It
would be fun experimenting and you will also be able to discover new
fonts that you will love.
12. Look at other’s work.
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ankayama
Try looking for inspiration
and ideas from the finished work of other designers. You can look at
what font styles and typefaces they are using. It can serve as reference
for you. You will be able to determine if it looked good that way or
not.
It’s Your Turn Now
There are different ways on how you could choose the right typography
font for your design. When you have chosen, make sure that they look
good together and would convey the message and intent that you want. Can
you tell us how you choose your fonts for your designs?
